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Digital

Strategy Magazine | September 1, 2010

What will the future of our industry look like? We asked the experts for their predictions. continue

Green

Strategy Magazine | September 1, 2010

What will the future of our industry look like? We asked the experts for their predictions. continue

Yo Gabba Gabba! launches Facebook-integrated contest

Media In Canada Online | August 23, 2010

Through a social media contest, fans can win the chance to have their talents on display during the Kia-sponsored live tour of the show. continue

Taxi bolsters digital offering by two

Strategy News | August 11, 2010

Brian Clarey and Damien Boyes join Taxi’s digital team to help expand its expertise.

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People want food info to go: Latitude

Media In Canada Online | July 23, 2010

The global research firm finds that many consumers expect mobile tech to help them make in-situ decisions at the grocery store. continue

CCI taps US brand strategist

Media In Canada Online | July 16, 2010

Toronto-based production company CCI Entertainment wants to increase brand integrations with its properties, tapping LA-based entertainment brand strategist Suzy O'Hara for the job. continue

Greg's Ice Cream spreads happiness during G20 blues

Media In Canada Online | June 25, 2010

The Toronto-based creamery spreads a little happiness by treating Torontonians with free ice cream samples. continue

Greg's Ice Cream spreads happiness during G20 blues

Strategy News | June 24, 2010

The Toronto-based creamery spreads a little happiness by treating Torontonians with free ice cream samples. continue

The Score's Gillette Drafted freshens up for season two

Media In Canada Online | May 7, 2010

The second season of the sportscaster's branded content partnership with the P&G brand kicks off this week with a live audition tour complete with Gillette Grooming Station integration. continue

SunChips grows a greener brand

Strategy Magazine | May 1, 2010

The Frito-Lay North America brand aims to reposition itself as “the pre-eminent green snack.” continue

Talking 'bout my (green) reputation

Strategy Magazine | May 1, 2010

Perception vs. reality: how do brands like Walmart, Unilever, Levi's and Fairmont measure up? continue

Twitter's ad model: #fail or #win?

Media In Canada Online | April 14, 2010

Twitter's new ad model should be about extension and engagement, but is it just Google AdWords by a different name? Canadian experts weigh in. continue

Digital from coast to coast

Strategy Magazine | April 1, 2010

Youthography Skyped with teens across the country about what they’re up to online and how they feel about everything from web advertising to their favourite local URLs. continue

Sears lights up Live Green message

Strategy News | March 26, 2010

Launching with Earth Hour is the retailer's new Live Green campaign, an attempt to engage consumers in a conversation about the environment and their options for go-green appliances. continue

Sears lights up Live Green message

Media In Canada Online | March 26, 2010

Launching with Earth Hour is the retailer's new Live Green campaign, an attempt to engage consumers in a conversation about the environment and their options for go-green appliances. continue

What women really want

Strategy Magazine | March 1, 2010

Strategy asked two industry experts to share their insights into two often misunderstood demos: men and women. Juniper Park’s prexy shares some insights that informed the agency’s award-winning work for Frito-Lay’s U.S. women’s portfolio. continue

Design trends

Strategy Magazine | March 1, 2010

Organic, adaptable, DIY: a look into some current design trends working for brands in Canada and abroad. continue

Agencies - full list

Strategy Magazine | February 1, 2010

Making the right impression

Strategy Magazine | February 1, 2010

Thanks to all the data overload in the digital universe, targeting that tofu-eating, brown pants-wearing 20-something yoga enthusiast is easier than ever. continue

Post-recession, Canadians changing attitudes, behaviours - study

Strategy News | January 20, 2010

The seventh annual BrandSpark Canadian Shopper Study takes consumer temperatures on environment, health and nutrition and house brands as well as naming the best new products of 2010. continue

SportChek helps kids avoid permanent helmet hair.





Magazine

September 2010

In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.