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Miele calls the doctors with new campaign

Media In Canada Online | September 2, 2010

The German appliance brand is launching its biggest Canadian media campaign in two decades, offering consumers the chance to hear from brand big-wigs via QR code activation. continue

Adidas diner is open for business

Strategy Magazine | September 1, 2010

Developed by Montreal-based Sid Lee, Adidas Originals' new Mega Diner campaign could be headed to Canada come spring 2011.   continue

The new magazines

Strategy Magazine | September 1, 2010

Publications hit the social circuit, and reinvent themselves online and off to reconnect with readers and spice things up for advertisers. continue

Agencies of the Year shortlists

Strategy Magazine | July 1, 2010

We unveil our shortlists for strategy's Agency and Media Agency of the Year competitions. continue

Lowe Roche nabs Biernacki and Mackie

Strategy News | June 24, 2010

The agency announces the hiring of the creative duo, formerly of TBWA\Toronto. continue

Grey gets Best of Show at Best on Page

Strategy News | April 9, 2010

The agency nabs two of five awards available for its creative work for Special Olympics Canada continue

Agencies - full list

Strategy Magazine | February 1, 2010

Winning humour

Strategy Magazine | February 1, 2010

DDB Canada tops the agency list this year, by a mile. continue

Marketing Legends become marketing mentors

Strategy News | January 19, 2010

The Marketing Hall of Legends is launching its Mentoring Exchange program at the gala next Monday, Jan. 25, as part of Toronto's Ad Week festivities. continue

Boston Pizza hires Taxi as new AOR

Strategy News | January 15, 2010

The restaurant chain's EVP cites Taxi's "integrated approach and proven history of creative excellence" as reasons for the win. continue

OMAC fights OOH tax with its best weapon: billboards

Media In Canada Online | November 25, 2009

Taking a page from the broadcast industry, the Out-of-Home Marketing Association of Canada launches a consumer-facing campaign to protest the proposed tax on city billboards. continue

Christina Yu named ECD at Red Urban

Strategy News | November 19, 2009

Creative star ends four-year stint at Lowe Roche. continue

AOY Finalist: Ogilvy shines bright

Strategy Magazine | November 1, 2009

Back in the top six as a finalist again this year, Ogilvy won the judges over with work for new client Cogeco and perennial favourites Hellmann's, Dove and Shreddies. The latter resonated with Cannes judges this year as well, earning the 142-person-strong agency a Bronze Film Lion. continue

AOY Silver: Rethink thrives with the little guy

Strategy Magazine | November 1, 2009

Rethink loves an underdog. If you don't believe that, a flip through their Silver-winning cases over the next few pages will convince you. continue

Agency of the Year 2009: The tough get going

Strategy Magazine | November 1, 2009

Let's be frank: 2009 was a doozy, in more ways than one. The year that easy forgot also marks the 20th annual Agency of the Year competition, and the agencies who rose to the top in this toughest of years are worth celebrating. continue

AOY Gold: DDB rules the roost

Strategy Magazine | November 1, 2009

Frank Palmer and company have done it again. After a brief stopover at Bronze last year, DDB Canada is AOY champion once more, thanks to a solid performance across the board with five campaigns that showcase the agency's undeniable bench strength spanning categories and media. continue

AOY Bronze: Zig ideas, Zig changes

Strategy Magazine | November 1, 2009

Zig positions itself as media-neutral, as per its motto "ideas in their most powerful form," and this year's creative delivers on that promise. continue

AOY Honourable Mention: Lowe Roche boxes the competition

Strategy Magazine | November 1, 2009

No stranger to AOY accolades, Geoffrey Roche, Christina Yu & co. are back with a solid fourth-place showing, the best ranking for Lowe Roche since its Bronze win in 2006. continue

AOY Finalist: Taxi ranks high

Strategy Magazine | November 1, 2009

Last year's Gold winner Taxi placed as a finalist this year. The indie shop - now 285 strong - opened an Amsterdam office and welcomed in over two dozen new pieces of business at home while churning out solid work for long-time clients like Pfizer and Canadian Tire. Recession? What recession? continue

AOY Judging panel

Strategy Magazine | November 1, 2009

Here are the judges who determined this year's AOY winners. continue

SportChek helps kids avoid permanent helmet hair.





Magazine

September 2010

In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.