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CTV's prime time goes digi
Media In Canada Online | September 8, 2010
Viewers will be able to find almost all of the network's prime-time programming on its website this fall, a digital first for the net. A new video player will debut alongside. continue
Yo Gabba Gabba! launches Facebook-integrated contest
Media In Canada Online | August 23, 2010
Through a social media contest, fans can win the chance to have their talents on display during the Kia-sponsored live tour of the show. continue
Kia drives change
Strategy Magazine | August 1, 2010
Kia launches a national campaign centred on the brand's social responsibility. continue
Kia gets responsible
Strategy News | July 12, 2010
The carco's newest national campaign introduces a new brand platform and seeks to drive change via partnerships with community organizations. continue
Kia gets responsible
Media In Canada Online | July 12, 2010
The carco's newest national campaign introduces a new brand platform and seeks to drive change via partnerships with community organizations. continue
Nokia enters into City Battle with BlogTO
Media In Canada Online | June 30, 2010
Freshdaily, an online media company that operates city blogs in Toronto, Vancouver and Montreal, has incorporated a popular "Best of" list into a national contest, sponsored by Nokia. continue
LP Tremblay takes creative lead at Tribal DDB Toronto
Strategy News | June 22, 2010
The agency names the former CD at JWT in New York its newest CD. continue
Much more viewers for MMVAs
Media In Canada Online | June 22, 2010
The 2010 MuchMusic Video Awards become the most-watched show in the channel's history. continue
Brazil win over North Korea attracts 1.2 million
Media In Canada Online | June 17, 2010
The Ivory Coast vs. Portugal draw was the most popular game online with 325,884 streams. continue
MuchMusic unveils sponsor list for 2010 MMVAs
Media In Canada Online | May 26, 2010
Virgin Mobile and Smarties will be featured in broadcast integrations, while P&G, Stride gum, Nokia and Playtex have online promotions linked to the sponsorship. continue
Kia doesn't get Lost in online buy
Media In Canada Online | May 4, 2010
A five-month online sponsorship of Lost has resulted in high traffic to the brand's website as fans flock to catch up on the final few episodes of the hit TV show. continue
The Bay tries on the top spot: Media Monitors radio rankings, April 19 to 25, 2010
Media In Canada Online | April 30, 2010
Via Rail promoted its 60% off sale on the radio, debuting on the charts as the top spender in Montreal. continue
City Sonic rocks out on mobile
Media In Canada Online | April 27, 2010
The series of short films about Toronto's favourite musicians is available via a new app that allows users to find venues and film locations with mobile GPS, and unlock bonus material when they arrive on site. Sponsorship opps are available. continue
Porter Airlines holds on to the top spot
Media In Canada Online | April 23, 2010
Kia Motors and Toyota made the biggest jumps in Toronto and Montreal, respectively, in this week's radio media spend rankings. continue
In the rings: CUME Days 14, 15, 16
Media In Canada Online | March 1, 2010
The numbers aren't in for last night's big game yet, but Thursday, Friday and Saturday saw high ratings continue as the Games drew to a close. continue
AlarmForce remains on top: Media Monitors radio rankings Jan. 25 to Jan. 31, 2010
Media In Canada Online | February 2, 2010
AlarmForce retains its #1 ranking in Montreal, while Pizza Pizza tops the TO list. continue
Copywriters - full list
Strategy Magazine | February 1, 2010
The full ranked list of copywriters who won awards in 2009. continue
Advertisers - full list
Strategy Magazine | February 1, 2010
CTV gets first down with sold-out Super Bowl
Media In Canada Online | January 28, 2010
The network sells out Super Bowl XLIV with over a week to go. Brands on board include Labatt as title sponsor and PepsiCo as the half-time show sponsor. continue
Notes from the Mediascape: Sesame Street and Nokia call innovators
Media In Canada Online | January 13, 2010
Children's educational co Sesame Street Workshop has signed on with Nokia for its international Calling All Innovators Challenge in an effort to shape its future mobile strategy. continue
Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.