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Scotiabank invests in Facebook
Strategy News | September 3, 2010
The financial institution's Facebook page has turned it into a content producer with a touring camera crew. continue
Feature: The new magazines, part 3
Media In Canada Online | September 3, 2010
In this three-part strategy magazine feature, writer Melita Kuburas looks at how magazines are reinventing themselves in the face of a rapidly changing mediaverse. Today, she looks at innovations in print advertising. continue
Scotiabank invests in Facebook
Media In Canada Online | September 3, 2010
The financial institution's Facebook page has turned it into a content producer with a touring camera crew. continue
CBC and Global spar over ratings
Media In Canada Online | September 3, 2010
The networks are duking it out over the 7 p.m. to 11 p.m. timeslot, with CBC claiming it regularly bests Global in prime time. Global says crafty number-crunching is at play. continue
Pizza Pizza slices to top spot in T.O.: Media Monitors Aug. 23 to 29, 2010
Media In Canada Online | September 3, 2010
In the radio rankings this week, AlarmForce is back at #1 in Montreal, while the QSR makes a back-to-school radio run in Toronto. continue
Visa checks in with luxe new card
Media In Canada Online | September 3, 2010
The Infinite Luxury Hotel Collection credit card will be advertised in travel and lifestyle magazines, and in a three-panel FSI in national and local newspapers. continue
Metro gets set to 'Play'
Media In Canada Online | September 3, 2010
The Toronto daily is launching a new "games" product next week designed to entertain commuters on the go. continue
Onestop gets even TUFFer
Media In Canada Online | September 2, 2010
The subway film festival will show 80 one-minute films on 270 digital OOH screens in stations across Toronto. continue
A/X Armani Exchange bows interactive video online
Media In Canada Online | September 2, 2010
The retailer has teamed up with Ottawa-based Overlay.TV to implement a new video commerce solution directly integrated with its seasonal collections. continue
Feature: The new magazines, part 2
Media In Canada Online | September 2, 2010
In the second instalment of this three-part strategy magazine feature, writer Melita Kuburas examines recent redesigns at Canadian Business and Toronto Life, and what they mean to advertisers. continue
CBC, Quebecor lobby CRTC
Media In Canada Online | September 2, 2010
CBC is asking the CRTC to force DTH satellite services to carry a local CBC or Radio-Canada signal, while Quebecor has resubmitted its application for a Category 1 broadcast license for its proposed Sun TV News channel.
PR agencies join to form The Global Partnership
Strategy News | September 2, 2010
Toronto-based Arts & Communications is the only Canadian agency to join the new PR global association. continue
Miele calls the doctors with new campaign
Media In Canada Online | September 2, 2010
The German appliance brand is launching its biggest Canadian media campaign in two decades, offering consumers the chance to hear from brand big-wigs via QR code activation. continue
Stornoway channels unveil fall skeds
Media In Canada Online | September 2, 2010
The broacaster's Pet Network, ichannel and bmp:tv add new shows such as Dekadance, DogTown and Celebrity Soapbox. continue
Showcase animates Lost Girl
Media In Canada Online | September 1, 2010
Showcase.ca launches an interactive motion comic as part of its digital promotion of the new original series Lost Girl. continue
HarperCollins books a 'room' with Indigo
Media In Canada Online | September 1, 2010
The publisher is using the customer kiosks at Indigo and Chapters locations to promote Booker-nominated Irish-Canadian author Emma Donoghue. continue
The agency model
Strategy Magazine | September 1, 2010
What will the future of our industry look like? We asked the experts for their predictions. continue
Design
Strategy Magazine | September 1, 2010
What will the future of our industry look like? We asked the experts for their predictions. continue
Information & privacy
Strategy Magazine | September 1, 2010
What will the future of our industry look like? We asked the experts for their predictions. continue
PGATour.com signs new Canadian seller
Media In Canada Online | September 1, 2010
Toronto's Canadian Controlled Media Communications is named the first official Canadian sales partner for PGATour.com. continue
Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.