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Agencies tackle digital ad verification
Media In Canada Online | March 18, 2010
Toronto-based Media Contacts and US-based GroupM announce the implementation of digital ad verification technologies for online ad network buys to better track media strategy executions. continue
CTV buys into The Borgias
Media In Canada Online | March 18, 2010
The costume drama is set to shoot this summer, and sponsorship opportunities will be available. continue
Global, TSN relishing Tiger bump
Media In Canada Online | March 18, 2010
The image-tarnished linksman is expected to lift ratings upon return to the Masters, a move that has inventory "moving briskly," Global says. continue
Transcontinental in the black for third straight quarter
Media In Canada Online | March 18, 2010
In its first quarter fiscal report, the company attributed growth to the expansion of advertising options through its digital portfolio and an increase in magazine-related web and mobile revenue. continue
Adidas brings its party to the block
Strategy News | March 18, 2010
A new camapign developed by global AOR Sid Lee takes Adidas' house party to the streets with some new celebrity partygoers continue
Up-and-coming marketers have more time to become mentees
Strategy News | March 18, 2010
The deadline for the Marketing Hall of Legends' Mentor Exchange program gets extended continue
Kids rise above Mosque
Media In Canada Online | March 18, 2010
The sketch comedy troupe's Death Comes to Town finishes ahead of the Regina-based sitcom. continue
Public Mobile comes to Ontario, Quebec
Media In Canada Online | March 18, 2010
The newest entrant to Canada's wireless market opened for business today with 25 new stores in Montreal and Toronto, and a stealth "Unlimited" OOH campaign. continue
CCAB releases 2009 circ data
Media In Canada Online | March 18, 2010
The report includes numbers for 18 major metro dailies including the Toronto Star, Sun newspapers, Metro, 24 Hours, and Journal de Montreal. continue
The Score Marches on with NCAA Madness
Media In Canada Online | March 17, 2010
The channel launches its multi-platform coverage of the famed NCAA basketball tournament with sold-out inventory and a roster of sponsors including Toyota, Lowe's and Budweiser. continue
Post puts the prize back in cereal
Media In Canada Online | March 17, 2010
Post Cereals brings the time-honoured "prize-in-a-box" promotional strategy into the digital age with the new "Flip the Flap" campaign. continue
BC Lions pounce on DDB Canada
Strategy News | March 17, 2010
As AOR, the agency’s Vancouver office will work on refreshing the Lion’s brand and expanding its fan base. continue
It's alive! Newspaper readership holds steady: NADbank
Media In Canada Online | March 17, 2010
The 2009 NADbank readership study is out and the results indicate that while mobile may be making all the headlines, people still like the feeling of pulp n' paper in hand. continue
BMO launches elite print and OOH campaign
Media In Canada Online | March 17, 2010
The bank targets its latest campaign at a lifestyle-specific market with a national print and OOH buy. continue
TV Tropolis gets Tooned!
Media In Canada Online | March 17, 2010
The live-action "docu-tainment" pays tribute to Saturday morning cartoons with a star-studded lineup. continue
Correction: Porsche OOH
Media In Canada Online | March 17, 2010
MiC sets the record straight on a story run last week on Porsche's latest campaign. continue
Bleublancrouge + Revolver 3 = BBR3
Strategy News | March 17, 2010
The creative agency and digital shop have joined forces to leverage their mutual skill sets to provide their clients with a new service offering continue
New programs on deck for DIY Network Canada
Media In Canada Online | March 16, 2010
Indoors Out, Blog Cabin and 10 Grand In Your Hand help DIY Network Canada exit March like a lion. continue
Virgin Mobile goes Gaga for members
Strategy News | March 16, 2010
The phone company loses the word "customer" from its lexicon. Its new loyalty program promises members they'll feel more like pals and family and less like faceless customers. continue
ABC modifies definition of digi mag
Media In Canada Online | March 16, 2010
The auditing bureau has changed the definition of what constitutes a digital magazine in light of new applications and devices, such as the Apple iPad. continue
Magazine
March, 2010
Our annual Design Report takes its cue from one of Canada's design icons with a tribute to Don Watt and a look at the trends shaping design today. And for you left-brains, a roundtable discussion on return on marketing investment.
