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Agencies tackle digital ad verification

Media In Canada Online | March 18, 2010

Toronto-based Media Contacts and US-based GroupM announce the implementation of digital ad verification technologies for online ad network buys to better track media strategy executions. continue

CTV buys into The Borgias

Media In Canada Online | March 18, 2010

The costume drama is set to shoot this summer, and sponsorship opportunities will be available. continue

Global, TSN relishing Tiger bump

Media In Canada Online | March 18, 2010

The image-tarnished linksman is expected to lift ratings upon return to the Masters, a move that has inventory "moving briskly," Global says. continue

Transcontinental in the black for third straight quarter

Media In Canada Online | March 18, 2010

In its first quarter fiscal report, the company attributed growth to the expansion of advertising options through its digital portfolio and an increase in magazine-related web and mobile revenue. continue

Adidas brings its party to the block

Strategy News | March 18, 2010

A new camapign developed by global AOR Sid Lee takes Adidas' house party to the streets with some new celebrity partygoers continue

Up-and-coming marketers have more time to become mentees

Strategy News | March 18, 2010

The deadline for the Marketing Hall of Legends' Mentor Exchange program gets extended continue

Kids rise above Mosque

Media In Canada Online | March 18, 2010

The sketch comedy troupe's Death Comes to Town finishes ahead of the Regina-based sitcom. continue

Public Mobile comes to Ontario, Quebec

Media In Canada Online | March 18, 2010

The newest entrant to Canada's wireless market opened for business today with 25 new stores in Montreal and Toronto, and a stealth "Unlimited" OOH campaign. continue

CCAB releases 2009 circ data

Media In Canada Online | March 18, 2010

The report includes numbers for 18 major metro dailies including the Toronto Star, Sun newspapers, Metro, 24 Hours, and Journal de Montrealcontinue

The Score Marches on with NCAA Madness

Media In Canada Online | March 17, 2010

The channel launches its multi-platform coverage of the famed NCAA basketball tournament with sold-out inventory and a roster of sponsors including Toyota, Lowe's and Budweiser. continue

Post puts the prize back in cereal

Media In Canada Online | March 17, 2010

Post Cereals brings the time-honoured "prize-in-a-box" promotional strategy into the digital age with the new "Flip the Flap" campaign. continue

BC Lions pounce on DDB Canada

Strategy News | March 17, 2010

As AOR, the agency’s Vancouver office will work on refreshing the Lion’s brand and expanding its fan base. continue

It's alive! Newspaper readership holds steady: NADbank

Media In Canada Online | March 17, 2010

The 2009 NADbank readership study is out and the results indicate that while mobile may be making all the headlines, people still like the feeling of pulp n' paper in hand. continue

BMO launches elite print and OOH campaign

Media In Canada Online | March 17, 2010

The bank targets its latest campaign at a lifestyle-specific market with a national print and OOH buy. continue

TV Tropolis gets Tooned!

Media In Canada Online | March 17, 2010

The live-action "docu-tainment" pays tribute to Saturday morning cartoons with a star-studded lineup. continue

Correction: Porsche OOH

Media In Canada Online | March 17, 2010

MiC sets the record straight on a story run last week on Porsche's latest campaign. continue

Bleublancrouge + Revolver 3 = BBR3

Strategy News | March 17, 2010

The creative agency and digital shop have joined forces to leverage their mutual skill sets to provide their clients with a new service offering continue

New programs on deck for DIY Network Canada

Media In Canada Online | March 16, 2010

Indoors Out, Blog Cabin and 10 Grand In Your Hand help DIY Network Canada exit March like a lion. continue

Virgin Mobile goes Gaga for members

Strategy News | March 16, 2010

The phone company loses the word "customer" from its lexicon. Its new loyalty program promises members they'll feel more like pals and family and less like faceless customers. continue

ABC modifies definition of digi mag

Media In Canada Online | March 16, 2010

The auditing bureau has changed the definition of what constitutes a digital magazine in light of new applications and devices, such as the Apple iPad. continue

Marketers comment on the role ROMI plays in a changing marketing landscape





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Magazine

March, 2010

Our annual Design Report takes its cue from one of Canada's design icons with a tribute to Don Watt and a look at the trends shaping design today. And for you left-brains, a roundtable discussion on return on marketing investment.

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