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Vichy signs on to Best Health Challenge
Media In Canada Online | March 11, 2010
The skin care brand is the title sponsor of the national contest, which will continue through February 2011. continue
House towers above Hiccups, Dan
Media In Canada Online | March 11, 2010
Homegrown comedies are no match for the cantankerous doctor, as the medical drama returns with its highest-rated ep this winter. continue
Earth Hour goes social
Media In Canada Online | March 11, 2010
This year, WWF Canada is promoting the lights-out program with a social media-driven contest, new sponsorship activity and a Blackberry application. continue
Citytv is everywhere: Media Monitors radio rankings March 1 to March 7, 2010
Media In Canada Online | March 11, 2010
Rogers spreads the Citytv word in Toronto while the Government of Québec leads in Montreal. continue
Atacama Blog: Day 3
Strategy News | March 11, 2010
The racers struggle through heat, exhaustion and blisters, but the "killer" stage is yet to come. continue
Porsche Canada goes OOH for the first time in spring campaign
Strategy News | March 11, 2010
The Canadian division of the high-end sports car maker hopes to end misconceptions with a new outdoor campaign that focuses on four specific models, while the online component includes more vehicles. continue
Earth Hour goes social
Strategy News | March 11, 2010
This year, WWF Canada is promoting the lights-out program with a social media-driven contest, new sponsorship activity and a Blackberry application. continue
Doner hires Reneau to oversee Canadian operations
Strategy News | March 11, 2010
As SVP general manager, Michael Reneau will oversee all Canadian accounts as well as new business. continue
Aspers make bid for Canwest newspapers
Media In Canada Online | March 11, 2010
The former Canwest owners are included in the list of six interested parties who want to buy the division's 46 publications. continue
Most marketing execs not hiring for 2010
Media In Canada Online | March 11, 2010
Only 15% of Canadian marketing and ad execs surveyed for The Creative Group Hiring Index said they will increase staff this year - but while demand for branding experts is high, there isn't much demand for media specialists. continue
Porsche Canada goes OOH for the first time in spring campaign
Media In Canada Online | March 11, 2010
The Canadian division of the high-end sports car maker hopes to end misconceptions with a new outdoor campaign that focuses on four specific models, while the online component includes more vehicles. continue
NABS to host speed mentoring event
Media In Canada Online | March 10, 2010
NABS ambassadors are seeking a few good media agency mentors as they add professional dev to the social agenda. continue
Quebec says more cheese, please!
Media In Canada Online | March 10, 2010
The first phase of a Cossette campaign includes magazine advertorial and 15-second teaser spots to underscore the role that cheese plays in Quebecers' everyday lives. continue
Gripped pedals new cycling magazine
Media In Canada Online | March 10, 2010
The new pub, called Canadian Cycling Magazine, was launched to reach the "underserviced" market of Canadian recreational bike enthusiasts. continue
Goldman Sachs moves to block Shaw deal
Media In Canada Online | March 10, 2010
Canwest's jilted partner claims "remarkable abuse" of creditor protection by Shaw and bondholders. The debt-laden broadcaster has also reportedly sold its corporate jet. continue
Leonard promoted to president/COO of DDB Canada
Strategy News | March 10, 2010
The expanded role oversees the Vancouver and Edmonton offices as well as Toronto, where Leonard was previously president. continue
Quebec Milk Producers say cheese
Strategy News | March 10, 2010
The first phase of a Cossette campaign includes magazine advertorial and 15-second teaser spots to underscore the role that cheese plays in Quebecers' everyday lives. continue
Atacama Blog: Day 2
Strategy News | March 10, 2010
Old Guys Rule still dominating in second day of race. continue
PHD takes Internationalist Grand Prix
Media In Canada Online | March 10, 2010
Three Canadian agencies take home a total of seven Internationalist Awards for Innovation in Media. continue
Goldman Sachs asks appeal court to kill Canwest sale
Media In Canada Online | March 10, 2010
The Wall Street investment bank, a financial partner of Canwest, asks the Ontario Court of Appeal to reconsider other restructuring proposals. continue
Magazine
March, 2010
Our annual Design Report takes its cue from one of Canada's design icons with a tribute to Don Watt and a look at the trends shaping design today. And for you left-brains, a roundtable discussion on return on marketing investment.
