Christina Yu has moved from Lowe Roche, where she was VP/CD since 2005, to soon-to-open "digitally led" agency Red Urban, where she will lead the creative department as executive creative director.

The multi-award-winning Yu is the first employee of the new shop - which won its first client in Volkswagen Canada earlier this month - under president and CEO Peter Housley.

Housley called Yu "the perfect choice" in a statement released today. "With her understanding of communication design, digital and emerging technology, Christina will be instrumental in launching Red Urban. She'll be providing our new clients with inspired thinking, verve and industry-defining creative solutions."