Strategy Magazine - February 1, 2009

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Editorial

The value of advertising

Upfront

Coast Capital cuts the cord

Taxi does retail

Pick from abroad: Germany - Expedia's coffee talk

Reebok store gets in the game

Wannabe filmmakers get Scene

Loonie lobby goes viral, old-school style

Cuttie Cut's new do

Blood drive taps extended family

Biz

Marketing in a crap economy

Creative

This little light of mine...

Carrying the torch for Coke

Green lights could be greener

What next?

ICE widget activates ads

Rogers' outdoor games

Statsthought: 19.2

Deconstructed

War Child wants you

Creative report card

Introduction

Top advertiser: Playland's wild ride

Advertisers: full list

Top agency: Rethink thinks local, wins big

Agencies: full list

Top creative director: Ian Grais & Chris Staples of Rethink Leading the creative revelation

CDs: full list

Top art director: Rob Sweetman of Rethink Art direction's weird science

ADs: full list

Top copywriter: Jono Holmes of Rethink Score one for the fans

Copywriters: full list

Methodology

Forum

Survival tactics

The crazy-sexical world of green brands

Back page

Blood brands

View the iMags or download PDF versions here

Yes, even polar bears get sick of icebergs

Kia
"Garden party"

Kia
"Repair, revitalize"

Playland
"Chesty Laroux"

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July 2010

In our Fall TV issue, we take our annual look at the nets' new shows with feedback from media buyers, announce the shortlists for Agency and Media Agency of the Year and meet Robb Hadley, P&G's brand manager of male grooming.