Strategy Magazine - July 1, 2008

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Editorial

Think big and long-term

Upfront

Para goes glam

Get with the times

Cannes likes Canadian insights

Honda dreams in green

Billboards are us

Campbell's helps hunger disappear

Couche-Tard gets fresh

Rona reaches out to youth

Creative

Farewell, YSL

Le Lait sneaks into showrooms

Insurance agents = shark food

March of the cameras

Who

The SunChip also rises

Deconstructed

The '80s are calling

Fall TV preview

The fall TV challenge

Winning them back

Brands beef up their supporting role

Owning them elsewhere

Cross-country checkup

Survivors, not thrivers

Canadian upfronts

Channelling the demos

The shows

The grid

Forum

What not to tell the client

It's time to rethink the final experience

Back page

Perceptual mapping The new TV landscape

View the iMags or download PDF versions here

Yes, even polar bears get sick of icebergs

Kia
"Garden party"

Kia
"Repair, revitalize"

Playland
"Chesty Laroux"

Go to Screening Room »

July 2010

In our Fall TV issue, we take our annual look at the nets' new shows with feedback from media buyers, announce the shortlists for Agency and Media Agency of the Year and meet Robb Hadley, P&G's brand manager of male grooming.