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Strategy Magazine - February 5, 1996

Home Shopping Network gets new name, look

Pepsi loyalty program

Consortium taps Optimedia

The Keg repositions

Ambrose gears down at ACLK

Canadian Airlines picks 10

MediTrust rolls out infomercial

Duo designs one-stop database service

Fuji Photo Film unveils format for easy, foolproof pictures

Sun-Rype expands product line by eight

Best Catalog adds two new books

Case closes shop as Web Visit takes off

Toyota 4x4 ads launch

LIFE aims to educate with deadly insurance campaign

TripleDecker French creative breaks in Que.

Barrick print campaign prospects for gold

Tourney seeks sponsors

New Media: New recruitment site

New Media: Retailers urged to go online

New Media: Cable classroom site

888 number introduced

Bayer streamlines consumer with BBDO

DDB loses Johnson in global consolidation

Kwikset relaunch

Quebec gets new business mag

TV, radio print unite

On the Move: Clients

On the Move: Agencies

On the Move: Media

On the Move: Other:

Big business eyes small business

Amex broadens rewards program

For the Record: Labatt Ice targets gays

For the Record: New name, site for Vancouver firm

For the Record: Camro elects president, board

For the Record: Leo Burnett, TBWA win gold in New York

For the Record: Media directors' blues

For the Record: Blockbuster joins Air Miles

For the Record: Radio bureau awards

For the Record: Mediacom buys Vann

For the Record: Students nab nat'l. ads

For the Record: Southam buys into JCI

For the Record: New name for T.O. shop

For the Record: Saatchi gets Grand Prix honor

For the Record: Retail Council merges shows

Johnson, Merck join to market OTC drugs

Software outlines recycled paper traits

Book published on Persona Principle

Robertson campaign backs marine policies

Will consolidations leave media operations high and dry?

Youth Marketing: Shrewd or fickle? Getting kids to commit

Design Matters: Building brands in cyberspace

Editorial: Packaged goods enter loyalty fray

Viewpoint: It's not trendy to say so, but the idea's the thing

Event Marketing: 1995, a year in review: win some, lose some

The return of drug PR

Baseline: Mutual fund crowd investing big, badly

Opinion: Small firms can do international DM

Special Report: : Brand Building Through TV Advertising: Humor wears well for Fruit of the Loom

Special Report: Brand Building Through TV Advertising: Wal-Mart 'associates' key to Canadian spots

Special Report: Sponsorship and event marketing: Non-profits woo corporate sponsors

Special Report: Sponsorship and event marketing: Corporate sponsors taking up government shortfall

View the iMags or download PDF versions here

SportChek helps kids avoid permanent helmet hair.

SportChek
"The right fit"

Burger King
"Self gratification"

McDonald's
"Deluxe"

Go to Screening Room »

September 2010

In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.

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