Creative Report Card
It’s that time of year again. The champagne has been popped, the hardware collected, the awards counted and the points calculated for strategy’s annual round-up of the big award winners from across the country and around the globe (see Methodology for details on how we do it).
Thanks mostly to a beer billboard with major legs and a few household care campaigns that delivered, Leo Burnett was the big winner this year, sweeping Top Creative Director, Top Art Director and Top Copywriter, while Leo clients P&G and James Ready took the first and second Top Advertiser spots respectively.
Top Agency went to DDB, which also nabbed runner-up positions in most other categories. This year, we have also showcased agencies on the rise – those that made significant jumps up the list. Only time will tell if they can keep up the momentum and usurp the A List.
Read on to find out who ranked where this year.
Top Advertiser - Procter & Gamble Canada
Top Creative Director - Judy John and Israel Diaz, Leo Burnett Canada
Top Art and Copy - Steve Persico and Anthony Chelvanathan, Leo Burnett Canada
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.