Consumer media: the art and science of social storyselling
Gone are the early, Wild West days of digital, where everything was new and everyone impulsive. We have entered a new age where digital is not only a legitimate tactic, but increasingly essential to the lives of brands. Here we look at how three brands are navigating the post-digital landscape, how they're using it and why.
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.