Lowe Roche presents: The case study. Studied.
Winning a Lion in Cannes is no longer as simple as sending in your groundbreaking work. If you want to win big you must make a case for it. And by case we mean a well polished, expertly cut video that lasts less than two minutes. One part PowerPoint, one part art, strategy asked Lowe Roche to dissect the science that is the case study.
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.