Nissan Canada pimps rides with augmented reality
Nissan Canada is enhancing the online experience around its spring "Good Decision" campaign, allowing microsite visitors to take online car customization to another level.
Nissangooddecision.ca, which was created by TBWA\Toronto, uses augmented reality technology to enable users to personalize a Nissan. They complete a quiz and then peep into a 3D environment featuring their Nissan, which appears to leap right out of a printout that they hold up to their webcam.
"Nissan is a technologically-savvy brand and you want your communications to reflect that," says Richard Phillips, group account director, TBWA\Toronto.
As an added incentive, people can bring their printout and unique URL to a dealership for an offer of 0% purchase financing. The site, launched April 22, is being promoted using newsprint, FSIs, online display banners and through Nissan.ca.
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September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.