A brand new pride of Young Lions head across the pond this month to compete in the Young Lions Competition at the Cannes International Advertising Festival. The annual national competitions charge ad pros and students aged 28 and under to come up with executions under a tight deadline, simulating the similarly time-framed international challenge they'll face at Cannes.

This year, 152 competitors entered the Globe and Mail-sponsored Canadian round (up from 95 last year) in one of four categories: print, film, cyber and media. They were given a brief for Médecins Sans Frontières/Doctors Without Borders (MSF), an independent international medical humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, disasters, or exclusion from healthcare in more than 70 countries around the world. The participants were challenged to elicit donations through awareness of the immediate needs of MSF and their points of differentiation from other world aid organizations. The entrants were whittled down to four teams of two that will represent Canada at Cannes. Here's a rundown of the winning duos' ideas.

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