Cyber: Burnkit Creative, Vancouver
Focusing on specifics is how AD Todd Takahashi and flash developer Jeff Greenberg of Vancouver-based Burnkit Creative came up with their winning animated banner ad for the cyber category. Using a particular example of how donors can help the charity, it focused on the quality of hospital beds in countries facing humanitarian crises. The ad depicts a filthy bed and reads, "This is what a maternity bed looks like for over 600 women in Haiti each year." Once you click on the ad, it peels over the image of the bed to reveal a nicely made, clean bed that anyone would be happy to catch a few Zs on. The caption changes to read, "Your donations help Médecins Sans Frontières to give moms a bed like this."
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.