Young award winners on marketing and advertising today:
They're young. They're talented. They're winners (literally). Who better to ask about the state of marketing and advertising for our Youth Issue than the folks who will be running the show a few years down the line? From their industry heroes to favourite campaigns to thoughts on the recession, we wanted to know what pushes their buttons. We talked to winners of the Queen's Marketing Association Conference (QMAC) Challenge, L'Oréal's Brandstorm student competition, PepsiCo's internal Power of One award and Canada's Cannes Young Lions winners to find out what they've done and where they're going, and to get their insights on hitting that coveted youth demo.
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PepsiCo's Adam Fox and Phoebe Alix
L'Oreal Brandstorm's Nicholas Niro
L'Oreal Brandstorm's Jean-Philippe Roby
QMAC's Chloe Agache and Amanda Kwok
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.