Introduction
"At least you have your health." In tough times, this truism applies not only to humans but brands as well. To that end, strategy gathered a dream team of experts from all areas of marketing medicine to check some of Canada's well-known brands for symptoms of common category ailments like Chronic Oil Price Fatigue or Private Label Syndrome. In the hopes that all brands could benefit, they also wrote some prescriptions for category therapy.
Now take a deep breath, and turn the page.
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.