Introduction
Given the Vancouver agency's unprecedented sweep of this year's Card, it's tempting to change the headline on this page to "The Rethink Show." Based on our tally of 15 international, national and regional industry award shows, the West Coast indie shop took home the most hardware to claim the Top Agency, Top CD, Top Art Director, Top Copywriter and Top Advertiser (via longtime client Playland) spots - mainly on the strength of its performance at local and Canadian shows.
Of course, that's not the whole story. The Creative Report Card is designed to track the cream of an ever-changing industry (see p. 49 for how we do it), so our Top Threes are full of fresh faces and unexpected finishes, and the Top 20 standings are as fierce as ever. Think you know where you stand? Turn the page to find out.
Jump to:
Top advertiser: Playland's wild ride
Top agency: Rethink thinks local, wins big
Top creative director: Ian Grais & Chris Staples of Rethink
Top art director: Rob Sweetman of Rethink
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.