Ipsos speaks your language
In an "it's about time" move, Paris-based market research company Ipsos North America has included multilingual options in its recently launched 5.0 Ipsos Interactive Forum (IAF) survey scripting software. Now, marketers can craft surveys in languages including Chinese, Russian and Hindi.
The IAF software specializes in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting, modeling and consulting. Clients can access online real-time data with multiple exporting options, including PDF, Excel and SPSS.
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.