Float on
Looking for a "patented amphibious billboard?" Advertisers like McDonald's, Disney and Mitsubishi apparently are. They've all used floating billboards by Malibu-based media supplier Billboard Boats.
The billboards can float on water or glide across sand, snow, grass, dirt or pavement. They're airtight and light enough to be towed by a boat, Jet Ski, golf cart or bike. Advertisers can customize the size of their floating billboards, and even link several together. www.bbidisplays.com
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.