Float on
Looking for a "patented amphibious billboard?" Advertisers like McDonald's, Disney and Mitsubishi apparently are. They've all used floating billboards by Malibu-based media supplier Billboard Boats.
The billboards can float on water or glide across sand, snow, grass, dirt or pavement. They're airtight and light enough to be towed by a boat, Jet Ski, golf cart or bike. Advertisers can customize the size of their floating billboards, and even link several together. www.bbidisplays.com
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Magazine
March, 2010
Our annual Design Report takes its cue from one of Canada's design icons with a tribute to Don Watt and a look at the trends shaping design today. And for you left-brains, a roundtable discussion on return on marketing investment.
