Watercooler: Asking Canadians 'Which bank offers you the best brand experience?'
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Financial+Insurance,
Research
TD Canada Trust 22.79%
RBC 19.33%
CIBC 13.97%
BMO 12.69%
Scotiabank 10.70%
Other 20.52%
This poll of 1009 Canadians was conducted by the Asking CanadiansTM online panel between March 6 and March 8, 2007. www.askingcanadians.com
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Magazine
September 2010
In our Next Big Things issue, industry execs reveal the ideas and issues poised to reshape the biz and Telus Quebec's Catherine Patry explains how a zebra became the telco's LGBT spokescritter. We also investigate how magazines are reinventing themselves online and off to reconnect with readers and spice things up for advertisers.