The Case For Advertising of Toronto has closed to let its principals concentrate on the growing business of Web Visit.

Web Visit is the division started a year ago to offer communications and marketing expertise combined with technical know-how to clients wanting to get on the Internet.

Web Visit is operated by Case principals Alastair Beattie, president, and Norm Lehman, creative director.

Chairman Bill Kemp has retired.

The agency was formed in the late 1960s as Case Advertising, became Lowe Case Advertising and had operated as The Case For Advertising since 1989.

Beattie says the agency's experience over the past few years led to its change in focus.

Case had been working primarily with high-tech clients and found that even in large corporations, the technical group and business and marketing people had trouble communicating.

"We saw an opportunity to bridge the gap, to have a business where communications, marketing and technical skills reside," Beattie says.

Web Visit is working on a site for Canada Brick and a Canadian site for Toyota Canada, the latter with the help of Dentsu Cadence Advertising, and with ibm will create Web Sites for ibm clients on the IBM Network.