The former Toronto EVP is thinking internationally, and looking at how Canada, the US and the UK can leverage cross-country assets. CONTINUE
The electronics brand is calling up national pride with a new TV, print and OOH campaign starring popular hockey players and running through the Olympics. CONTINUE
For the first time this year, the Cannes Lions will reward the Independent Agency of the Year.
A retail campaign leaves a void where at-risk fish was once sold in the stores. CONTINUE
The Frito Lay brand is bringing its compostable bag to Canada in March, along with its award-winning ad campaign and a Super Bowl kick-off. CONTINUE
Virgin Mobile teams up with Canadian fashion designers and Victoria's Secret models to introduce new phones and services. CONTINUE
General Mills is taking more risks in the digital realm and they're starting big with a new soap opera launching next week on CTV.ca. It features Old El Paso spokesperson Roberto, as well as a rabble-rousing new character - you. CONTINUE
The agency and the advertiser walk away with the Grand Prix and four Gold awards. CONTINUE
The general manager of P&G Health & Beauty Care Canada has left the company to become president of Avon in her native Brazil. CONTINUE
From Heraclitus to Balloon Boy, Ad Week keynote Arianna Huffington elaborates on how the world has changes in terms of media, politics and our daily lives. CONTINUE
Magazine
February, 2010
And now the moment you've all be waiting for: strategy's 2009 Creative Report Card is here. Find out who took Advertiser, Agency, Creative Director(s) and Art&Copy honours – and check the lists to find your name. Congrats to all the winners!