A publication of Brunico Communications Ltd.

Atacama Blog: Day 4

Surviving the salt flats. CONTINUE

Doner hires Reneau to oversee Canadian operations

As SVP general manager, Michael Reneau will oversee all Canadian accounts as well as new business. CONTINUE

Earth Hour goes social

This year, WWF Canada is promoting the lights-out program with a social media-driven contest, new sponsorship activity and a Blackberry application. CONTINUE

Atacama Blog: Day 3

The racers struggle through heat, exhaustion and blisters, but the "killer" stage is yet to come. CONTINUE

Porsche Canada goes OOH for the first time in spring campaign

The Canadian division of the high-end sports car maker hopes to end misconceptions with a new outdoor campaign that focuses on four specific models, while the online component includes more vehicles. CONTINUE

Leonard promoted to president/COO of DDB Canada

The expanded role oversees the Vancouver and Edmonton offices as well as Toronto, where Leonard was previously president. CONTINUE

Atacama Blog: Day 2

Old Guys Rule still dominating in second day of race. CONTINUE

Quebec Milk Producers say cheese

The first phase of a Cossette campaign includes magazine advertorial and 15-second teaser spots to underscore the role that cheese plays in Quebecers' everyday lives. CONTINUE

Pfizer pays viral tribute to Canadian Paralympians

The pharmaceutical company, working with Toronto-based Zig, has created a viral video to raise funds for Canada's Paralympic Team. CONTINUE

Colorectal Cancer Association launches cheeky new campaign

A full-blown mulitmedia campaign includes a Facebook application that turns your Facebook portrait into your, um, backside. CONTINUE

Marketers comment on the role ROMI plays in a changing marketing landscape





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Magazine

March, 2010

Our annual Design Report takes its cue from one of Canada's design icons with a tribute to Don Watt and a look at the trends shaping design today. And for you left-brains, a roundtable discussion on return on marketing investment.

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