The telco unveils a new critter and adds a human touch to its newest campaign, promoting its latest device lineup and a smart cell phone experience. CONTINUE

Couples are asked to promote their love online and acquire votes for a chance to win a $100,000 beer-branded wedding. CONTINUE

Molson Canadian has launched a mobile app designed to strike up a conversation around summer "achievements." CONTINUE

We look at new tech and talk to the experts to give you the Minority Report W5. CONTINUE

Our panel looks at why Canada is such fertile ground for loyalty programs and how advancements in technology and social media are changing the landscape. CONTINUE

Burger King is promoting the Angry Whopper with a specialty-only campaign that includes some unusual viewer advisory messages on Showcase, TVtropolis and Action. CONTINUE

What's inherently strong, scrappy and relevant about the way Canadians approach marcom? Scott Goodson explains how his upbringing helped build StrawberryFrog. CONTINUE

As a Canadian ad exec who has launched brands abroad, Will Novosedlik shares his thoughts on the advantages a global POV brings. CONTINUE

Spirits consumers are trading up: the launch of the new premium spirit from Corby Distilleries is promoted through branded parties, a print and OOH buy. CONTINUE

Kraft's Philadelphia Cream Cheese has launched a series of online cooking videos with a unique overlay that reflects its new digital strategy, explains brand manager Farrah Bezner. CONTINUE